Those Fabulous Little Tags!!

One of the biggest considerations for any published author is how to best market your book. For those of us that have chosen the self publishing route, it can be difficult to achieve any significant visibility that will translate to sales, which is the ultimate goal. Up until just a few short months ago, I had no idea what a tag was. Judging from a few comments I’ve heard recently, I’m not the only one. So, the question is: What are tags and why are they so important?

 A tag is a key word or phrase that helps describe, or filter, a book in the search results. Tags can be anything that pertains to the book. For example, YA Paranormal, is a tag that you would type into a search box if you wanted to find a book about YA Paranormal romance. Vampires is another example of a keyword that you would type into a search box to find books about vampires. Amazon gives customers the ability to apply up to 15 tags to help best describe a book for other readers.  Here is an example of how the tags look on Amazon.

  Tags Customers Associate with This Product (What’s this?)

Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below. 
 (15) (12) (12) (11)  (10) (10) (10) (8)  (6) (5)Agree with these tags? See all 30 tags…


 The importance of tags is that the more times a book is tagged, the higher it ranks on the search results. Unfortunately for us authors, each person only gets to apply a particular tag to a book one time. So, we can’t tag our own book 500 times, but just imagine how your book would benefit from 500 different people tagging it. The more tags a book has the better. So, if you love a particular book, show your love by tagging it for the author. They will love you for it! By the way, I would love to hear from those of you that have had success getting your book noticed. :o)

11 Comments (+add yours?)

  1. Cara Bristol
    Mar 21, 2011 @ 16:44:42

    Yes! This is a great way for readers to help their favorite author. If you don’t have time to write a review, tagging is a great way to help. Authors can also help their fellow authors by tagging their books! And don’t forget to “like” a book (another little box you can check) on Amazon as well….only thing is you have to “like” it before you “tag” it.


  2. GP Ching
    Mar 21, 2011 @ 20:11:39

    Tagging, it’s an author’s friend. Thanks for spreading the word about this.


  3. Rachel
    Mar 22, 2011 @ 01:14:02

    Ah yes, but there is one tag we can’t use for your book without spoiling the surprise 🙂


  4. Julia King
    Mar 22, 2011 @ 17:00:35

    No using spoiling surprise tag. I don’t want to have it spoiled for me!


  5. Christin Mowery
    Mar 24, 2011 @ 10:52:59

    Tags are very important. On Amazon, they actually have a forum thread where you can tag other people’s books and they will tag your in return. It looks like everyone is getting a lot of tags out of it, so it is definitely something to look into.


  6. Kristi-The Book Faery
    Mar 24, 2011 @ 19:00:56

    Oh, I tagged you, babeh! Your it!

    I learned that, too. When I put in a review for a book I really like, I put in as many tags as possible. For instance, yours didn’t have any YA anything in it so I put in YA PNR, YA Fantasy, YA Supernatural and at least 2 others. You’ll have to look at my review.
    You can be as vague as you want and still get a lot of relevant tags in without spoiling what the book is about, especially once you read the synopsis.

    LOL, Rachel, and yes, THAT tag should be avoided!!!


  7. Debra Brown
    Mar 27, 2011 @ 14:59:21

    Thanks for explaining this. It is something I needed to know!
    I will play tag, then with all you other authors. lol.


  8. Maria Papadopoulou
    Apr 03, 2011 @ 09:11:37

    Tags are very important indeed, Tiffany. What is even more important, is to try to be creative. For example, if you have a romantic novel that you want to promote, you can try besides the obvious ”romantic novels” also ”romance novels”, ”books about romance” and ” love stories in books”.

    For my own poetry book, i use ”poetry”. ”poetry books” ”poems about love” ”love poems”.


  9. Maria Papadopoulou
    Apr 03, 2011 @ 09:15:22

    Also, i use ”poetry collection”, ”poetry anthology”… and several others that i think can relate to the above. It is not difficult really, you just need to think outside the box.


  10. Sean
    Apr 09, 2011 @ 17:07:59

    If we could just get the word out to readers, the tags are SO important. Great article!


  11. Tamara Mousner
    May 03, 2011 @ 18:31:35

    Great post, Author Tiffany. Thanks for sharing your insights. Looking forward to following your journey & learning from your experience : )))))


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